Our partnership with PETA

Virtuous Vittles and PETA share a fundamental conviction: every animal is someone. PETA’s decades of work to end animal cruelty and exploitation align directly with one of our founding beliefs — that nourishing the companions in our homes doesn’t have to come at the expense of other animals.

By crafting 100% plant-based meals that dogs and cats genuinely love, we’re working toward a world where no animal has to suffer to feed another. Together, we’re working to make cruelty-free the new standard in every pet food aisle.