Originally shared by In Defense of Animals. Watch on YouTube. Reposted with permission.
For Activist Appreciation month, Virtuous Vittles CEO and Co-founder Briana Schweizer answers this question and more in our lively interview. Virtuous Vittles was founded to rethink one of the most overlooked parts of the food system — what we feed our companion animals. Animal companion food remains a major source of meat consumption with real consequences for animal welfare, environmental impact, and long-term health. Virtuous Vittles addresses this challenge with 100% plant-based, complete and balanced meals for dogs and cats, made in a first-on-the-market morsels in gravy texture crafted with human-grade, whole-food ingredients, and formulated by a board-certified veterinary nutritionist, designed to meet or exceed AAFCO nutritional guidelines.
Briana Schweizer is the Co-Founder and CEO of Virtuous Vittles, a plant-based pet food company creating nutritious, delicious meals for dogs and cats. An artist and regenerative designer, she brings a background in marketing, creative leadership, and science-informed product development to her work. Known for weaving together scientific rigor and creative practice, Briana founded Virtuous Vittles to align taste, health, and values—and to help build a more empathetic, humane, and sustainable food system for companion animals.
Learn more: Try Bountiful Land® for dogs, start with the Bark Sampler, preorder The Purr-fect Patron for cats, or read our guides to vegan dog food and vegan cat food.
